A website is great, but finding it is even better!
Google’s algorithm is constantly evolving, so you need to keep adapting your website to optimize it so that it doesn’t get left behind by your competitors on the search engines.
What are the new standards in 2023 for optimizing your website?
An important point not to be overlooked in recent months is the format and weight of photos on your website! While you used to be able to insert photos of up to 200kb in .jpeg format, this is no longer the case…
You’ll need to rework all the photos on your site to migrate them to .Webp format, the recommended format for optimizing your site’s performance.
Photos need to be reworked to achieve a smaller size (e.g. 50 kb), which will improve the loading speed of your website pages.
This will improve the user experience and appeal to search engines.
It takes time, but it’s necessary if you don’t want to be overtaken by your competitors!
A practical and free tool to use to monitor your site’s performance is Page Speed Insight. This will give you some ideas on how to improve your site.
If you don’t know how to do it or don’t have the time to do it! Then ask your webmaster to help you!