[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”10px||12px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||6px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_orientation=”center” custom_margin=”1%||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_orientation=”center” custom_margin=”1%||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
We often think that adding a language to our site is a mere technical formality. For Julie Web Concept<\/b>, the arrival of the English version with WPML caused an unexpected earthquake: my home page went from the 1st to the 5th page of Google in just a few days. <\/p>\n
<\/p>\n
Analyzing my data, I quickly realized: Google was dizzy. When it discovered my new English pages and my “Agence” page, it created what’s known as SEO cannibalization<\/b>. It no longer knew which page was the most relevant for the keyword “Cr\u00e9ation site internet Annecy”. As a result, he put my main page “in the corner” while he worked out the new structure. <\/p>\nMy action plan to correct the situation<\/h2>\n
To regain my position, I activated three immediate levers:<\/p>\n
[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#FCD21E” icon_placement=”left” image_icon_width=”27px” _builder_version=”4.27.5″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” body_font=”|600|||||||” image_icon_custom_margin=”-3px||||false|false” module_alignment=”center” custom_margin=”5%||3%||false|false” animation_style=”slide” animation=”right” header_font_size_tablet=”” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”107%|107%” theme_builder_area=”post_content”]<\/p>\n
Surgical clarification:<\/b> I’ve rewritten my SEO tags to clearly differentiate my service (Creation) from my entity (Agency). Each page now has its own mission. <\/p>\n
[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#FCD21E” icon_placement=”left” image_icon_width=”27px” _builder_version=”4.27.5″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” body_font=”|600|||||||” image_icon_custom_margin=”-3px||||false|false” module_alignment=”center” custom_margin=”5%||3%||false|false” animation_style=”slide” animation=”right” header_font_size_tablet=”” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”107%|107%” theme_builder_area=”post_content”]<\/p>\n
Internal link optimization:<\/b> I’ve strengthened the logical links between my pages to guide Google’s robots to my home page.<\/p>\n
[\/et_pb_blurb][et_pb_blurb use_icon=”on” font_icon=”R||divi||400″ icon_color=”#FCD21E” icon_placement=”left” image_icon_width=”27px” _builder_version=”4.27.5″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” body_font=”|600|||||||” image_icon_custom_margin=”-3px||||false|false” module_alignment=”center” custom_margin=”5%||3%||false|false” animation_style=”slide” animation=”right” header_font_size_tablet=”” header_font_size_phone=”16px” header_font_size_last_edited=”on|phone” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”107%|107%” theme_builder_area=”post_content”]<\/p>\n
Local targeting reaffirmed:<\/b> I’ve specified my preferred areas: Annecy, Haute-Savoie (74) and Geneva<\/b>.<\/p>\n
[\/et_pb_blurb][et_pb_text module_class=”liennoir” _builder_version=”4.27.5″ _module_preset=”default” text_orientation=”center” custom_margin=”4%||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
SEO is not a fixed science, it’s a constant adaptation. Adding language is like redecorating a house: you have to make sure that guests (and Google!) always find their way around. I’ll keep you posted on the results of these adjustments in the coming days! <\/p>\n
[\/et_pb_text][et_pb_text module_class=”lienjaune” _builder_version=”4.27.5″ _module_preset=”default” text_font=”|600|||||||” text_orientation=”center” custom_margin=”1%||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Need a multilingual site without losing your SEO?<\/em><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.juliewebconcept.com\/en\/” button_text=”See my services” button_alignment=”right” _builder_version=”4.27.5″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#FCD21E” button_text_size_tablet=”16px” button_text_size_phone=”16px” button_text_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" SEO fall & WPML: My case studyWe often think that adding a language to our site is a mere technical formality. For Julie Web Concept, the arrival of the English version with WPML caused an unexpected earthquake: my home page went from the 1st to the 5th page of Google in just a few days. Unexpected confusion for the Google algorithm Analyzing my data, I quickly realized: Google was dizzy. When it discovered my new English pages and my “Agence” page, it created what’s known as SEO cannibalization. It no longer knew which page was the most relevant for the keyword “Cr\u00e9ation site internet Annecy”. As a result, he put my main page “in the corner” while he worked out the new structure. My action plan to correct the situation To regain my position, I activated three immediate levers:Surgical clarification: I’ve rewritten my SEO tags to clearly differentiate my service (Creation) from my entity (Agency). Each page now has its own mission. Internal link optimization: I’ve strengthened the logical links between my pages to guide Google’s robots to my home page.Local targeting reaffirmed: I’ve specified my preferred areas: Annecy, Haute-Savoie (74) and Geneva.Things to remember SEO is not a […]<\/p>\n","protected":false},"author":1,"featured_media":5188,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-5189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\n